Numbers Don’t Lie

See What Google Reviews Really Do For You

Discover how real customers—and Google’s AI—use reviews to choose who to trust. Then use our calculator to see exactly how many 5-star ratings you need to rise in the ranks.

Customer Trust & Perception of Google Reviews

  • 91% of consumers regularly or occasionally read online reviews for local businesses.

  • 84% of people trust online reviews as much as personal recommendations from friends or family.

  • Google Reviews are the most trusted review platform, with 63% of consumers trusting them more than other review site

Impact on Purchase Decisions

  • 93% of consumers say online reviews impact their purchasing decisions.

  • 76% of consumers "always" or "regularly" read Google Reviews when browsing local businesses.

  • Businesses with higher ratings (4.0+ stars) get significantly more clicks—a 5 - star rating can increase clicks by up to 25% compared to a 4-star rating.

Google Reviews & Local SEO (Search Visibility)

  • Google My Business (GMB) listings with more reviews rank higher in local search results.

  • Businesses that respond to reviews are 1.7x more trusted by consumers.

  • Negative reviews impact decisions: 94% of consumers say a negative review has convinced them to avoid a business.

Google Rating Calculator

Google Rating Calculator

Calculate 5-Star Reviews Needed

Results:

Number of 5-Star Reviews Needed:

The number of 5 star reviews shown above are the minimum you need to get, without a 1-4 star review, for you to achieve the rating you would like.

A 4 star will help but any 1-3 star reviews will only lower your overall rating and require several more 5 star reviews to cancel them out.

Here at Quick Reviews NZ, we are dedicated to help you achieve more 4-5 star reviews while minimising or eliminating the 1-3 star reviews.

Revenue Impact for Small Businesses

  • A one-star increase in Google ratings can lead to a 5-9% increase in revenue for a business.

  • Businesses with 100+ reviews generate 2x more leads than those with fewer reviews.

  • 72% of consumers won’t take action (e.g., visit, call, purchase) until they’ve read reviews.

Mobile & "Near Me" Searches

  • "Near me" searches have grown 150%+ in the past few years, and Google Reviews heavily influence these decisions.

  • 78% of mobile searches for local businesses result in an offline purchase.

Key Takeaways for Small Businesses:

Having at least 10+ recent Google Reviews significantly boosts credibility.

Aim for a 4.5+ star rating to maximize trust and conversions.

✅ Respond to reviews (both positive and negative) to show engagement.

✅ Encourage happy customers to leave reviews—even a small increase can drive more traffic.

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