Discover how real customers—and Google’s AI—use reviews to choose who to trust. Then use our calculator to see exactly how many 5-star ratings you need to rise in the ranks.
91% of consumers regularly or occasionally read online reviews for local businesses.
84% of people trust online reviews as much as personal recommendations from friends or family.
Google Reviews are the most trusted review platform, with 63% of consumers trusting them more than other review site
93% of consumers say online reviews impact their purchasing decisions.
76% of consumers "always" or "regularly" read Google Reviews when browsing local businesses.
Businesses with higher ratings (4.0+ stars) get significantly more clicks—a 5 - star rating can increase clicks by up to 25% compared to a 4-star rating.
Google My Business (GMB) listings with more reviews rank higher in local search results.
Businesses that respond to reviews are 1.7x more trusted by consumers.
Negative reviews impact decisions: 94% of consumers say a negative review has convinced them to avoid a business.
Number of 5-Star Reviews Needed:
The number of 5 star reviews shown above are the minimum you need to get, without a 1-4 star review, for you to achieve the rating you would like.
A 4 star will help but any 1-3 star reviews will only lower your overall rating and require several more 5 star reviews to cancel them out.
Here at Quick Reviews NZ, we are dedicated to help you achieve more 4-5 star reviews while minimising or eliminating the 1-3 star reviews.
A one-star increase in Google ratings can lead to a 5-9% increase in revenue for a business.
Businesses with 100+ reviews generate 2x more leads than those with fewer reviews.
72% of consumers won’t take action (e.g., visit, call, purchase) until they’ve read reviews.
"Near me" searches have grown 150%+ in the past few years, and Google Reviews heavily influence these decisions.
78% of mobile searches for local businesses result in an offline purchase.
✅ Having at least 10+ recent Google Reviews significantly boosts credibility.
✅ Aim for a 4.5+ star rating to maximize trust and conversions.
✅ Respond to reviews (both positive and negative) to show engagement.
✅ Encourage happy customers to leave reviews—even a small increase can drive more traffic.
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